GrantIQ vs Grantify: Self-serve subscription vs full-service consultancy

Grantify and GrantIQ are sometimes mentioned in the same sentence, but they're different products. Grantify is a grant consultancy: a service business where you engage a team to write applications for you under a retainer. GrantIQ is a self-serve subscription: software you use yourself, with AI agents drafting sections and a compliance review before submission.

If you're choosing between them, the right question isn't "which has more features" — it's "which engagement model fits the way I want to work."

Two different products solving two different problems

| | GrantIQ | Grantify | | --- | --- | --- | | Engagement model | Self-serve subscription software | Full-service consultancy with retainer | | Pricing structure | Public, per-month plans (Starter / Professional) | Retainer / project-based pricing per Grantify's public materials | | Who does the writing | You do, with AI-drafted sections grounded in your evidence library | Grantify's team writes for you | | Time investment | A few hours per call (your hours) | Initial brief + review, then their hours | | Cost shape | Predictable monthly subscription | Per-engagement fee, varies by scope | | Best for | Founders, academics, consultants who want control | Organisations who want to outsource the writing entirely |

Both models are legitimate. The choice depends on whether you want to own the application process or hand it off.

When Grantify is the better choice

Pick a consultancy like Grantify if:

• You don't have time to learn the call's eligibility framework yourself, and the cost of an outsourced application is small relative to the award size.
• You're applying for one large grant a year and the cost of consultancy time is justified by the award.
• You prefer to brief a team and review a draft, rather than draft sections yourself.
• You don't want a recurring monthly subscription cost when you only apply 1–2 times a year.

When GrantIQ is the better choice

Pick GrantIQ if:

• You're applying for grants more often than once or twice a year, and a flat monthly subscription is cheaper than a retainer model spread across applications.
• You want to keep institutional knowledge in-house — the evidence library, the section templates, the writing voice all live with you and improve over time.
• You're a consultant yourself, billing time across multiple clients. GrantIQ's Professional plan is priced for that pattern; a competing consultancy isn't.
• You want eligibility verdicts and a compliance review before submission, but want to retain authorship of the application yourself.

Cost shapes are the load-bearing difference

The two products have fundamentally different cost shapes:

• A consultancy retainer scales with engagement count and scope. Five applications a year at a per-engagement fee adds up faster than people expect.
• A self-serve subscription is flat. The 14th application of the year costs the same as the 1st. Once you're past the break-even number of applications, subscription pricing wins on raw cost.

The break-even point is roughly: the number of applications per year at which the subscription's annual cost equals the consultancy's per-engagement fee × number of engagements. For most SMEs running active R&D programmes — and for grant consultants billing across multiple clients — the math favours subscription. For organisations that apply once a year to a major fund, the math favours consultancy.

What you actually get from GrantIQ

A 7-agent pipeline (Researcher → Strategist → Writer → Assessor → Fact-Checker → Finance → Compliance) drafts each section grounded in your evidence library — published papers, prior awards, organisation history, financial statements, technical documentation. The compliance review runs before submission, flagging missing required sections, contradictions, and word-count issues against the funder's actual rubric. Eligibility verdicts use parsed structured criteria so you can rule out unfit calls before investing draft time.

Coverage spans 100+ UK and EU funders: UKRI, Innovate UK, Horizon Europe, EU Joint Undertakings (Chips, Clean Hydrogen, CBE), BFI National Lottery, MMO Fisheries and Seafood Scheme, Royal Society, City Bridge Foundation, and many more. New funders ship monthly — three new adapters landed on 2026-05-01 alone.

Try GrantIQ on the calls you're actually chasing

GrantIQ runs a 14-day free trial with no credit card. If you're already considering a consultancy, the cheapest way to evaluate whether self-serve fits is to try it on one real call before paying anyone for the same work.

Start a free trial — or browse the funder index to see whether the calls you care about are covered before you sign up.